I find this entire article to be shallow and classist. Kim Petras have you looked into her ? She is a trans woman, who moved to LA, had multiple offers from the big 3 music companies, and turned them down to carve a different path for herself. It’s time for some self awareness in how we look at younger generations. How about we not criticize the fuck out of them as the boomers did to millennials while perpetuating a world in which their narrative of who we are as a generation perpetuates our despair. Stop worshiping large corporate entities that includes BBC. And stop being such a snob. You may have failed to consider the context of music currently and that shows a lack of knowledge in how to assess art and culture. Or a failure to understand the current societal context. Ya think 9 year olds are walking into the Apple Store and buying their own iPhones ? Grow up